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ABOUT

The Seattle Pacific University Office of University Communications is charged with helping to build, strengthen, and steward SPU’s brand in support of student recruitment, fundraising, and University positioning.

I was employed as a UX and web designer and worked to build pages and experiences on the SPU website. I also aided in visual design and user research.

UNDERGRADUATE ADMISSIONS

I was tasked with designing a more engaging and concise admissions page targeted towards admitted transfer students.

DEPARTMENT NEEDS

Undergraduate Admissions requested a unique experience that allowed for easy categorization and organization of the rather large amount of information stored on the “Admitted Students” transfer page.

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QUIZ

To help place the prospective student correctly based upon individual needs.

COLLAPSIBLE MENUS

To better organize the large amount of links and minimize the size of the webpage.

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STUDENT STORIES

To make the page friendlier and appeal to individual narratives.

Persona Sample

A lot of work at SPU revolves around the students that attend. Here are a few examples of made-up students I created to help me target the audience.

Information Architecture

I used these views as a map while building the concepts for the page.

Information Architecture

I used these views as a map while building the concepts for the page.

LOW-FIDELITY PROTOTYPES

Working off the maps above, I created mockups in Figma for review.

HIGH-FIDELITY PROTOTYPES

Using Seattle Pacific University’s brand design system, I polished the design to fit a more final look.

TRANSFER PAGE

With the page finished, I passed the designs on to the front-end developers to bring the final product to life.

COLLEGE OF ARTS AND SCIENCES

I was tasked with designing a more relevant homepage for SPU’s art program.

SPLASH EXPERIENCE

Because of the artistic nature of the Seattle Pacific Art Center, University Communications deemed it necessary to create a colorful, original landing page to help identify the art center as a place of visual learning.

I created mockups for this experience, and they are currently being implemented now.

USER FLOWS

Here is an example of a journey map that helps convey the architecture for the site.

In this case, it also displays the two most common reasons why users visit the page: (1) to apply to the program and (2) to view the available majors and minors.

HOME EXPERIENCE

Some of the main issues that needed to be addressed were issues with readability and layout. I made changes that helped set the site apart from the other programs artistically.

MOCKUPS

Using my maps and wireframes, I built a series of high-fidelity mockups for review from the client in the art department.

SPLASH MOCKUPS

I started making concepts for a potential splash page. Based on feedback from the client, a large eye-catching piece of art would be perfect to represent the art program.

FINAL SPLASH MOCKUPS

Using cues from SPU’s brand design system. I created more splashes using backgrounds from around the campus. I took photos of the murals and art on the building sides and incorporated them into the design for a more university-centered approach.

Associate Students of Seattle Pacific

I was tasked with updating Seattle Pacific University ASSP’s website for transfer to a new platform.

ASSP TRANSITION

Associate Students of Seattle Pacific were preparing to do a platform move. I was asked to polish up their website to better fit the university’s design system.

BOLD NEW FORMS

By cleaning up the site from unneeded dividers, graphics, and text, I was able to make the site more readable without changing much of the layout. This was essential because the client using the site wanted to keep the layout the same, all while making it more intuitive to navigate.

CONSISTENT FAMILIARITY

Although I presented the designs in the light-colored hues above, I also provided a version that stayed more true to ASSP’s current colorway.

OFF THE GRID

I was tasked with creating the site for the 2020 SPU graduating Visual Communication class.

ABOUT

OFF THE GRID is the senior show for the 2020 Visual Communications graduating class. Adam led the web team to create the digital experience for the show.

OFF THE GRID was named to reference the fact the show took place online as a result of Covid-19.

INFORMATION ARCHITECTURE

I wanted the site and its student pages to be simple and to the point. This quick map was proof of that concept.

HOMEPAGE

The OFF THE GRID homepage is simple and concise. Student names are revealed when a cursor is hovered over each portrait.

STUDENT PROFILES

Each student profile for OFF THE GRID is designed to be easy to skim. The purpose of having simple pages was to encourage potential employers or viewers to continue on to each student’s personal portfolio site.

CONCLUSION 

Working in University Communications has been incredibly rewarding for Adam. The opportunities to work with different departments with very different needs has shaped Adam’s workflow to be more efficient and strategic.

All work by Adam Husting while employed at Seattle Pacific University | University Communications.