The Equestrian is creating the platform for an all-encompassing network of equine tools. This service lays the foundation for a host of services offered to the equine industry.
FOUNDER AND DEVELOPER
Visionary and entrepreneur, Patrick incubated and launched The Equestrian from his home. Building the framework for the application from scratch, he laid the foundation for a revolutionary new equine platform.
PRODUCT MANAGER AND DESIGNER
Adam led the creative direction for the service, as well as building a business strategy to expand the application into a comprehensive software suite. With his vision, The Equestrian is quickly expanding to control the marketspace.
WHAT IS THE EQUESTRIAN?
The core of this application was built to serve these key stakeholders.
These are a few early examples of Adam’s thought process when he began working on the initial concepts.
Using Adobe XD and Sketch, Adam created rough mockups of what The Equestrian was to look and experience like. Since the app is still a work in progress, many of these initial concepts are still referenced for stylistic choices.
To make the application more accessible to different types of users, a subscription model was designed and developed. This allows simple hobbyists to pay less and get only the features they use, versus a model where a business pays more for advanced features like promotion and data insights.
The Equestrian App is more than just a single service, it is the foundation for many more equine solutions to come.
The Equestrian is one of the first major applications that Adam collaborated on. He will continue to support the application as it enters its next stage of expansion.
The Equestrian was created by Patrick Husting and Adam Husting