
ABOUT
The Equestrian is creating the platform for an all-encompassing network of equine tools. This service lays the foundation for a host of services offered to the equine industry.

TEAM
PATRICK HUSTING
FOUNDER AND DEVELOPER
Visionary and entrepreneur, Patrick incubated and launched The Equestrian from his home. Building the framework for the application from scratch, he laid the foundation for a revolutionary new equine platform.

ADAM HUSTING
PRODUCT MANAGER AND DESIGNER
Adam led the creative direction for the service, as well as building a business strategy to expand the application into a comprehensive software suite. With his vision, The Equestrian is quickly expanding to control the marketspace.

WHAT IS THE EQUESTRIAN?

TARGET AUDIENCES
The core of this application was built to serve these key stakeholders.
INDEPENDENT OWNERS
EQUINE BUSINESSES
INDUSTRY VENDORS
BRAINSTORMING
These are a few early examples of Adam’s thought process when he began working on the initial concepts.
EARLY CONCEPTS
Using Adobe XD and Sketch, Adam created rough mockups of what The Equestrian was to look and experience like. Since the app is still a work in progress, many of these initial concepts are still referenced for stylistic choices.
ECONOMIC STRATEGY
To make the application more accessible to different types of users, a subscription model was designed and developed. This allows simple hobbyists to pay less and get only the features they use, versus a model where a business pays more for advanced features like promotion and data insights.

LEGACY
The Equestrian App is more than just a single service, it is the foundation for many more equine solutions to come.
CONCLUSIONΒ
The Equestrian is one of the first major applications that Adam collaborated on. He will continue to support the application as it enters its next stage of expansion.

The Equestrian was created by Patrick Husting and Adam Husting

