THE EQUESTRIAN IS LIVE 🔴
Download and try the application today.
ABOUT
The Equestrian App is a company Adam helped to launch a few years ago. Since the product’s debut, it has quickly overtaken many industry competitors and has a diverse audience of users. The Equestrian is creating the platform for an all-encompassing network of equine tools. This service lays the foundation for a host of services offered to the equine industry.
WHAT IS THE EQUESTRIAN?
The Equestrian App connects horse owners and businesses to better care for and enjoy their horses.
This is accomplished by providing a platform for horse owners and business associates to track the animal’s wellbeing, nutrition, training, boarding, scheduling, and maintenance directly from their phone.
TARGET AUDIENCES
The core of this application was built to serve these key stakeholders.
INDEPENDENT OWNERS
EQUINE BUSINESSES
INDUSTRY VENDORS
BRAINSTORMING
These are a few early examples of Adam’s thought process when he began working on the initial concepts.
Information Architecture
Using Miro, I created a rough layout of needed features.
User Flows
Using Miro, I created flows that helped visualize features in the application.
EARLY CONCEPTS
Using Adobe XD and Sketch, Adam created rough mockups of what The Equestrian was to look and experience like. Since the app is still a work in progress, many of these initial concepts are still referenced for stylistic choices.
ECONOMIC STRATEGY
To make the application more accessible to different types of users, a subscription model was designed and developed. This allows simple hobbyists to pay less and get only the features they use, versus a model where a business pays more for advanced features like promotion and data insights.
CONCLUSION
The Equestrian is one of the first major applications that Adam collaborated on. He will continue to support the application as it enters its next stage of expansion.
